Start or Scale Your Cosmetics Brand — With India’s Most Practical D2C Beauty

Whether you’re formulating your first skincare product or building a multi-SKU beauty brand, this book gives you the exact roadmap to launch, grow, and scale a profitable cosmetics brand in India.

From understanding product regulations to developing clean, high-conversion packaging — this is a complete founder’s playbook for the new generation of D2C beauty entrepreneurs.

What’s inside:

• Verified market insights on Indian & global beauty industry trends
• Step-by-step guidance on building your USP and product lineup
• Clear process to identify your ideal customer and niche
• How to legally register your brand, get compliance licenses, and trademark
• Manufacturing strategies: in-house vs outsourcing + verified vendor list
• Setup cost, monthly operating cost, CAC, gross margin & ROI — with real numbers
• Shopify + Instagram sales system for launching and scaling
• Fulfilment, packaging, shipping & RTO reduction strategies
• Case studies of Indian beauty brands that raised funds & went national
• Exporting guide — how to take your cosmetics brand global
• Funding strategy — bootstrapping, pitch prep, and investor insights

You’re not just selling lipstick or serum.

You’re building a beauty brand with clarity, control, and customer trust.

This is the only founder-level guide you’ll need to create a real, sustainable cosmetics brand in India.